We ushered Vimeo into a new visual era with a foundational brand system, and built it to flexibly evolve and scale.

This included updating brand colors, icons, art direction, and a core web design system. Over an intense 4 months, we scaled it across 158+ web pages, including 320+ new images and videos.

Working alongside UX agency Fantasy, I helped revamp the entire brand design system, created new product expressions, refreshed brand photography and content, then worked closely with a web development team to efficiently migrate the entire website onto a new CMS platform.

The outcome? For the first time in company history, we accomplished building robust design infrastructure that stretched across both marketing and product, bridging a consistent end-to-end experience for users, all while setting it up to grow with the brand.